Tag Archives: Branding

CLIENT: Lonestar Airport Holdings LLC
MENIUM: Logo and Identity suite, responsive website with custom CMS: www.austinsouthterminal.com

PROJECT DESCRIPTION: Being in the design field, you have to accept that the work you do is mostly ephemeral.  Websites get updated, products disappear from the market, businesses close up shop and your work disappears with them.  It's a part of the job you have to accept, although it always hurts a little.  So you have to understand that for me, this job is one of the most thrilling projects I've ever had the good fortune to be a part of.  The South Terminal at Austin-Bergstrom International Airport opened to passengers last Thursday, and I was there for it, grinning like an…

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CLIENT: Lauren Reynolds Photography
MENIUM: Print / Web graphics

PROJECT DESCRIPTION: When hiring a photographer for a wedding or special event, potential clients are going to primarily look at their work to make their decision. Ladyboss Lauren Reynold's  photos speak for themselves in that regard. In redoing the Lauren Reynolds Photography brand, I wanted to emphasize her personality and style. Before we were friends, I was her client.  Hiring her was one of the best decisions I made in planning my wedding.  But more to the point,  I knew that her potential clients are evaluating, like I had, even if not consciously: Do I like this person? Do I think this…

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CLIENT: Alkemy Brewlab
MENIUM: Branding and Label Design, all photos courtesy of Alkemy BrewLab

PROJECT DESCRIPTION: In Greenpoint Brooklyn, a mom and pop coffee shop, Crema BK, is quietly perfecting chai. The husband and wife team approached their recipe scientifically, experimenting with measurements, ingredients, and brewing techniques until finally arriving at something that finally met their very high standards.   They then figured out how to prepare a concentrated version, so that their customers could buy a bottle to take with them and prepare at home.  It was a hit.  The obvious next step was to figure out how to do it on a larger scale.  Thus, Alkemy Brewlab was born.  The name is a nod to…

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CLIENT: Saving Face
MENIUM: Identity, Print, & Website

PROJECT DESCRIPTION: In a historic carriage house near downtown Austin, Ladyboss Brooke Nichol has been quietly dominating the botox game in Austin. Her philosophy is you that if you look good, you'll feel good, and you'll do good in the world. She is warm and beautiful, with a Mississippi drawl and manner makes you feel like you've known her for years. In our first meeting, we laughed as I told her the logo she'd been using since she opened reminded me of Truvy's hair salon in Steel Magnolias and while it did reflect her southern roots, it didn't covey the modern feel…

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CLIENT: Austin Opportunity Youth Collaborative
MENIUM: Logo designed for multiple formats and backgrounds, both print and web

PROJECT DESCRIPTION: The AOYC focuses on community solutions that give disadvantaged young people a path to a better life. They help them connect to resources that will give them a shot to finish or expand their education, or find meaningful employment. These are kids that have not had an easy way in life thus far. Opportunity Youth means "young people ages 16-24 that are not connected to high school, higher education, or meaningful employment. The AOYC focuses on four priority populations: Parenting youth, Current or former foster youth, Court-involved youth, and Young men of color. They came to me with a logo…

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CLIENT: Work Muse
MENIUM: Branding

PROJECT DESCRIPTION: Work Muse is a “flexible work consulting firm specializing in driving adoption of job sharing in business while helping individuals find work-life balance.”  I’d never heard of job sharing before but quickly saw its value.  Typically two people share one job, each working three days a week, one overlapping with their partner.  They share and divide work based on their strengths, brainstorm for solution-driven results and become basically, a super worker.  Studies show that they actually do the work of three people, a win-win for employers and for workers that appreciate the extra time for family or other priorities.   The…

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All photos and work are attributed to Five and Four unless otherwise noted. Please give credit if used elsewhere.