New Work | 09.01.2017 Dancers Shape Rebrand

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CLIENT: Dancers Shape
MEDIUM: Branding, marketing collateral, web design, social media graphics
PROJECT DESCRIPTION: Rebranding of Dancers Shape, a local fitness studio focused on barre, pilates, yoga, and spin.

I’ve been in Austin for 11 years today!  I really love this town and I love all the work I’ve been able to do for countless small businesses in this community.  A lot of them I only became a patron of after I started working with them. Sometimes, they didn’t exist prior to our work together, or I didn’t know of them or their product. But when Ladyboss Jennifer McCamish cold-called me needing graphic design, and started describing her fitness studio, I already knew all about it.  I’d been in a class there that same morning.  I love love love Dancers Shape.  It makes me almost believe that I too could have a dancer’s body if I just do enough butt lifts.  All of the instructors are dancers, and the studio is welcoming and full of music and positive energy.

Originally,  Jennifer just wanted a slight tweaking of her original logo just to add their new offering – spin classes – in advance of the opening of their new second location.  I advocated for a complete re-brand. Knowing her studio the way I did, I made the case for a new look that represented something more modern, lighter, more fun, more dynamic.  She was opening a second studio six years after the original opened, these publicity opportunities don’t come around every day.  Thankfully, I convinced her, and the result is a dramatic refresh, full of color and versatility. It’s so much fun. I took my cues from how the signage for the original studio looks lit up a night.  I took those neon colors and softened them a bit, but the result is very endless summer, hopefully inspiring those in search of that bikini body to come in for a class.

Jennifer was already in the process of updating the company website, so I also consulted on the project, designing the new look and feel that her team development implemented.

 

 

 

 

 

 

All photos and work are attributed to Five and Four unless otherwise noted. Please give credit if used elsewhere.