Austin | 06.23.2016 Salvage Vanguard Theater: Poster Design

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CLIENT: Doctuh Mistuh Productions, Trouble Puppet Theatre Company, Glass Half Full Theatre, Physical Plant Theatre
MEDIUM: Posters and marketing collateral
PROJECT DESCRIPTION: Posters for various productions performed at Salvage Vanguard Theatre

If you are an actor that does theatre in Austin, you’ve probably performed at Salvage Vanguard Theatre.  The old warehouse space on Manor Road has been producing and hosting shows since 2006.  Austin treasure and frequent champion of art and artists, Wayne Alan Brenner, wrote a love letter in this week’s Austin Chronicle to the space that is losing its lease, like so many other beloved Austin cultural institutions, at the end of the month.

Austin Chronicle Cover

I got caught in a mess of feelings this morning reading it.  So many important moments happened there, including one of the best nights of my life.   Brenner was sweet enough to mention me in the article, which speaks more to his generosity than to my contributions at the theater, but I have posted a series of some of my favorite posters I did for different companies that performed in the space, and I spent all day looking at old photos of performances there and getting all misty-eyed.  Thank you for everything, SVT.  Can’t wait to see what’s next.

Brenner Quote on Jennymarie Jemison

Salvage Vanguard Theatre on SVT

 

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New Work | 06.01.2016 Wine Label Design Contest Best in Show 2016, Austin & San Antonio

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CLIENT: self-promotion
MEDIUM: print
PROJECT DESCRIPTION: Wine Label design for Clampitt Paper Company

Clampitt_Label_Contest_FiveandFour

 

I don’t usually enter design contests.  I actually can’t remember ever entering one, other than the Arkansas state fair art contests I used to enter my paintings in as a child.  Mostly they were paintings of ducks.  I was weird.

So it took a little encouraging from Jessica, my enthusiastic rep at Clampitt Paper, to convince me to enter their wine label design contest.   “C’mon, you could win a trip for two to Sonoma, California!  Your label would be printed on 600 bottles of wine!”  I think before the second sentence I had started day-dreaming about it.   So, I spent a little time re-purposing a design that had only been used on a wedding invitation suite which I was always very sad had the misfortune to be coupled with royal purple.  I called it “Kiss Register Red,” which is an inside joke about color printing, describing when areas of color that touch without any overlap on the edges. Assumes perfect registration. – a kiss.  But it also sounds romantic. RIGHT? I WAS GONNA WIN THIS THING!

The harder job was trying to find a way to print it on black paper.   That actually turned out to be the big prize in all this effort, because, spoiler alert, I didn’t win the trip to Sonoma.  The label did get Best in Show in the Austin and San Antonio contest, but lost ultimately in Dallas last weekend at a lovely event on White Rock Lake.

But back to the printing!  Thanks again to Jessica, I discovered the HP Indigo 5500  press at Capital Printing, which can print white ink, and had the  greatest experience with the folks there.  The company president, Brad, gave me a tour, and took a personal interest in my little project.  Zack, in production, explained they could print a few passes of white ink under my design which would allow me to print the gold and silver on top.  This may not seem like a big deal, but believe me, it IS.  So many cost-reducing, production possibilities for my clients! Plus, Brad basically gave me faith in humans again.  They even donated their work, as they are very supportive of Austin artists.  So, I just want to thank them here, for all they did for me.  Even though ultimately, I should have maybe stuck to ducks.  I did always win at the state fair.

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New Work | 05.20.2016 Lauren Reynolds Photography

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CLIENT: Lauren Reynolds Photography
MEDIUM: Print / Web graphics
PROJECT DESCRIPTION: Rebranding effort for Lauren Reynolds Photography, featuring a hand drawn mascot pair of monk parakeets. Logo plus identity materials and media kit

Lauren Reynolds Photography Branding by Five and Four

When hiring a photographer for a wedding or special event, potential clients are going to primarily look at their work to make their decision. Ladyboss Lauren Reynold’s  photos speak for themselves in that regard. In redoing the Lauren Reynolds Photography brand, I wanted to emphasize her personality and style. Before we were friends, I was her client.  Hiring her was one of the best decisions I made in planning my wedding.  But more to the point,  I knew that her potential clients are evaluating, like I had, even if not consciously: Do I like this person? Do I think this person gets us? Do I like their style? Is there a sense of fun about them that will translate to our photos?  The goal with this re-branding attempt was to elevate the look and feel of Lauren Reynolds Photography into a sophisticated and clean system of collateral and correspondence that also delivered on the personality front.

Lauren also told me that a large percentage of her clients hired her for out-of-town or destination weddings, and she would love to have more local Austin clients, so she wouldn’t have to travel as much. To tie her more to Austin, we created a secondary logomark based off the wild monk parrots found here. When you see a green parrot on a power line or somewhere you wouldn’t expect, it never fails to delight. They are truly something special and romantic about this city.  We depicted two of them together, lovebird style, reflecting the couples that Lauren photographs.

The main logotype is a clean, sans-serif, with the supporting initial mark based on Lauren’s own hand writing. The birds were drawn with markers and then digitized, for a very casual, sweet and unpretentious look and feel. The collateral uses fresh, minimal typography and color blocking, which really helps Lauren’s photos shine.  I really love the result.

 

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New Work | 03.29.2016 Alkemy Brewlab Branding and Label Design

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CLIENT: Alkemy Brewlab
MEDIUM: Branding and Label Design, all photos courtesy of Alkemy BrewLab
PROJECT DESCRIPTION: Logo Design and outer and inner label design for 32 oz and 16 oz chai tea concentrate

Packaging Design for Alkemy Brewlab by Five and Four

In Greenpoint Brooklyn, a mom and pop coffee shop, Crema BK, is quietly perfecting chai. The husband and wife team approached their recipe scientifically, experimenting with measurements, ingredients, and brewing techniques until finally arriving at something that finally met their very high standards.   They then figured out how to prepare a concentrated version, so that their customers could buy a bottle to take with them and prepare at home.  It was a hit.  The obvious next step was to figure out how to do it on a larger scale.  Thus, Alkemy Brewlab was born.  The name is a nod to all their exacting scientific methods that led to that perfect recipe, not too spicy, not too sweet.

Referrals are my favorite way to come by new clients.  And this client came by way of Earlybird Granola, which was sold at their shop, which led them to ask, who did this packaging?  Which led them to me.  A pretty sweet story, if I do say so myself.

 

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Poster Design | 03.23.2016 Last Night at the Alamo

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CLIENT: Louis Black Productions
MEDIUM: Print
PROJECT DESCRIPTION: Poster Design for the restoration of the film Last Night at the Alamo by legendary Texas director Eagle Pennell. With the help of Richard Linklater and Jonathan Sehring at IFC, Louis Black Productions and Watchmaker Films restored the original 16mm black-and-white print negative, including audio from the original mix stems. This essential, groundbreaking independent film premiered at SXSW in March, 2016.

Last Night at the Alamo Poster Design by Five and Four

This was one of my favorite poster designs ever and in large part that had to do with the sweet intersection of film, design and Texas dive bars.  Louis Black Productions trusted me with this poster for the restoration of this much-acclaimed, almost lost film which follows a young Sonny Carl Davis as Cowboy and his ne’er-do-well friends on the last night in their beloved dive bar, “the Alamo.”

Frequently with modern films, you can easily pull high res stills from the digital footage or even better, be given photos taken on set by a photographer during production to use for the poster.  That wasn’t an option here.  So instead, I recruited my husband, and skilled photographer, Christopher Shea, and we headed to one of Austin’s last real dive bars,  Deep Eddy Cabaret, to try to recreate a setting that would look authentic to the film.  I was lucky in that I had a good relationship with Linda at Out of the Past Collectibles who supplied me with beer cans from the early 1980s, and some dusty ol’ ashtrays and other dive bar pieces.  She helped out so much when I pulling props last year for the Doug Sahm documentary, and she came through for me again bigtime.   The cowboy hat is my own, and I placed it in the scene just because it resembles the one Sonny Carl wears.  I had only seen the first eight minutes of the film at that point, which was all that was available to see of the restoration, and I didn’t yet know that there is a huge moment in the film when the cowboy hat comes off.   So having it here on the table was a lucky stroke of accidental genius.  Once we staged the scene and got our shot, I just had to had to add details like the cigarette smoke in photoshop, and had a result that no one realized was an original photograph. I used some found fonts and some hand-drawn elements in the typography for that gently busted, broken-down feel.  One of my favorites, for sure.  Makes me thirsty for a cold beer just looking at it.

Find out more about the film here:  lastnightatthealamo.com

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New Work | 02.08.2016 Saving Face Branding + Website

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CLIENT: Saving Face
MEDIUM: Identity, Print, & Website
PROJECT DESCRIPTION: Hand drawn logotype and branding system for a boutique medical spa. Fully responsive original website design with a Wordpress CMS. Scroll down for more images.

In a historic carriage house near downtown Austin, Ladyboss Brooke Nichol has been quietly dominating the botox game in Austin. Her philosophy is you that if you look good, you’ll feel good, and you’ll do good in the world. She is warm and beautiful, with a Mississippi drawl and manner makes you feel like you’ve known her for years. In our first meeting, we laughed as I told her the logo she’d been using since she opened reminded me of Truvy’s hair salon in Steel Magnolias and while it did reflect her southern roots, it didn’t covey the modern feel of her practice or her time in Beverly Hills, working with a plastic surgeon to the stars. Brooke is a RN. She and her staff wear scrubs in the office. And while you are in an environment in her studio that is calming and serene, they are, after all, doing injections, and there is a huge medical aspect to the work. Her clients want to know they are getting the most current application of the newest yet most trusted products, and that their results will be natural and not overdone or “plastic.” Brooke and Lisa have a completely personalized approach to each patient’s treatment, and thus the logomark needed to also feel personal. It is completely unique and hand-lettered. The lavender was already a part of Brooke’s branding, so we kept it. The website is clean and beautiful and fully responsive. Her new branding and website really sets her apart from others in the field. It has an almost editorial feel without becoming so fashion forward it alienates an older audience. Check out the video below to see the card in action.

See the full website here: savingfaceaustin.com

Rebranding of Saving Face Austin by Five and Four

SavingFace_website_branding_FiveandFour

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Poster Design | 01.28.2016 Dream is Destiny

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CLIENT: Black Berstein Productions
MEDIUM: Print and Digital
PROJECT DESCRIPTION: Poster design for the documentary about filmmaker, Richard Linklater, premiering at Sundance 2016 and an upcoming American Masters television special

I was honored to be asked to design the poster for the documentary about Austin’s own Richard Linklater that just made its world premiere at Sundance.  For me, it was deeply personal in that I feel so grateful to this particular director in that had he not decided to stay here in those early days of his success, the film industry and community as it is today would absolutely not exist.  The club he and his friends started that crewed Slacker started the Austin Film Society and began to blow on the little umber of flame that was Texas film making.  While we lose out on the film incentives that Georgia and other states offer, Austin remains a hub for independent film. I would have never moved here if not for that.  I would never have met my husband, who also works in film.  I wouldn’t know most of my friends here.  And the same could be said for most of them.  When I saw a screening of the film in the AFS screening room, I couldn’t help but think as I sat there “Would any of us even be here without Richard Linklater?”  I am glad that this documentary celebrates that he’s always done his own thing, and part of that is his choice to stay in Texas.  He will always be an artist I both admire and to whom I am forever grateful.

Sidenote: The title “Dream is Destiny” is Rick’s handwriting, written in Sharpie.

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All photos and work are attributed to Five and Four unless otherwise noted. Please give credit if used elsewhere.

Purpose

This is the online showcase of the work and interests of Jennymarie Jemison, the owner and creative director of Five and Four. The work herein was created by Five and Four, which is Jennymarie and select collaborators. Favorite topics include work, life in Austin, film, and freelance success.