Poster Design | 03.23.2016 Last Night at the Alamo

Click on the photo to enlarge or see more images

CLIENT: Louis Black Productions
MEDIUM: Print
PROJECT DESCRIPTION: Poster Design for the restoration of the film Last Night at the Alamo by legendary Texas director Eagle Pennell. With the help of Richard Linklater and Jonathan Sehring at IFC, Louis Black Productions and Watchmaker Films restored the original 16mm black-and-white print negative, including audio from the original mix stems. This essential, groundbreaking independent film premiered at SXSW in March, 2016.

Last Night at the Alamo Poster Design by Five and Four

This was one of my favorite poster designs ever and in large part that had to do with the sweet intersection of film, design and Texas dive bars.  Louis Black Productions trusted me with this poster for the restoration of this much-acclaimed, almost lost film which follows a young Sonny Carl Davis as Cowboy and his ne’er-do-well friends on the last night in their beloved dive bar, “the Alamo.”

Frequently with modern films, you can easily pull high res stills from the digital footage or even better, be given photos taken on set by a photographer during production to use for the poster.  That wasn’t an option here.  So instead, I recruited my husband, and skilled photographer, Christopher Shea, and we headed to one of Austin’s last real dive bars,  Deep Eddy Cabaret, to try to recreate a setting that would look authentic to the film.  I was lucky in that I had a good relationship with Linda at Out of the Past Collectibles who supplied me with beer cans from the early 1980s, and some dusty ol’ ashtrays and other dive bar pieces.  She helped out so much when I pulling props last year for the Doug Sahm documentary, and she came through for me again bigtime.   The cowboy hat is my own, and I placed it in the scene just because it resembles the one Sonny Carl wears.  I had only seen the first eight minutes of the film at that point, which was all that was available to see of the restoration, and I didn’t yet know that there is a huge moment in the film when the cowboy hat comes off.   So having it here on the table was a lucky stroke of accidental genius.  Once we staged the scene and got our shot, I just had to had to add details like the cigarette smoke in photoshop, and had a result that no one realized was an original photograph. I used some found fonts and some hand-drawn elements in the typography for that gently busted, broken-down feel.  One of my favorites, for sure.  Makes me thirsty for a cold beer just looking at it.

Find out more about the film here:  lastnightatthealamo.com

Read More

COMMENTS


New Work | 02.08.2016 Saving Face Branding + Website

Click on the photo to enlarge or see more images

CLIENT: Saving Face
MEDIUM: Identity, Print, & Website
PROJECT DESCRIPTION: Hand drawn logotype and branding system for a boutique medical spa. Fully responsive original website design with a Wordpress CMS. Scroll down for more images.

In a historic carriage house near downtown Austin, Ladyboss Brooke Nichol has been quietly dominating the botox game in Austin. Her philosophy is you that if you look good, you’ll feel good, and you’ll do good in the world. She is warm and beautiful, with a Mississippi drawl and manner makes you feel like you’ve known her for years. In our first meeting, we laughed as I told her the logo she’d been using since she opened reminded me of Truvy’s hair salon in Steel Magnolias and while it did reflect her southern roots, it didn’t covey the modern feel of her practice or her time in Beverly Hills, working with a plastic surgeon to the stars. Brooke is a RN. She and her staff wear scrubs in the office. And while you are in an environment in her studio that is calming and serene, they are, after all, doing injections, and there is a huge medical aspect to the work. Her clients want to know they are getting the most current application of the newest yet most trusted products, and that their results will be natural and not overdone or “plastic.” Brooke and Lisa have a completely personalized approach to each patient’s treatment, and thus the logomark needed to also feel personal. It is completely unique and hand-lettered. The lavender was already a part of Brooke’s branding, so we kept it. The website is clean and beautiful and fully responsive. Her new branding and website really sets her apart from others in the field. It has an almost editorial feel without becoming so fashion forward it alienates an older audience. Check out the video below to see the card in action.

See the full website here: savingfaceaustin.com

Rebranding of Saving Face Austin by Five and Four

SavingFace_website_branding_FiveandFour

Read More

COMMENTS


Poster Design | 01.28.2016 Dream is Destiny

Click on the photo to enlarge or see more images

CLIENT: Black Berstein Productions
MEDIUM: Print and Digital
PROJECT DESCRIPTION: Poster design for the documentary about filmmaker, Richard Linklater, premiering at Sundance 2016 and an upcoming American Masters television special

I was honored to be asked to design the poster for the documentary about Austin’s own Richard Linklater that just made its world premiere at Sundance.  For me, it was deeply personal in that I feel so grateful to this particular director in that had he not decided to stay here in those early days of his success, the film industry and community as it is today would absolutely not exist.  The club he and his friends started that crewed Slacker started the Austin Film Society and began to blow on the little umber of flame that was Texas film making.  While we lose out on the film incentives that Georgia and other states offer, Austin remains a hub for independent film. I would have never moved here if not for that.  I would never have met my husband, who also works in film.  I wouldn’t know most of my friends here.  And the same could be said for most of them.  When I saw a screening of the film in the AFS screening room, I couldn’t help but think as I sat there “Would any of us even be here without Richard Linklater?”  I am glad that this documentary celebrates that he’s always done his own thing, and part of that is his choice to stay in Texas.  He will always be an artist I both admire and to whom I am forever grateful.

Sidenote: The title “Dream is Destiny” is Rick’s handwriting, written in Sharpie.

Read More

COMMENTS


New Work | 01.02.2016 Austin Opportunity Youth Collaborative Logo Redesign

Click on the photo to enlarge or see more images

CLIENT: Austin Opportunity Youth Collaborative
MEDIUM: Logo designed for multiple formats and backgrounds, both print and web
PROJECT DESCRIPTION: Redesign of the previous logo keeping certain hallmarks of the original: A star, a youth and professional of color shaking hands, a black hoodie sleeve, a suit with cuff links, a similar color scheme, at least one logo with a circular mockup

The AOYC focuses on community solutions that give disadvantaged young people a path to a better life. They help them connect to resources that will give them a shot to finish or expand their education, or find meaningful employment. These are kids that have not had an easy way in life thus far. Opportunity Youth means “young people ages 16-24 that are not connected to high school, higher education, or meaningful employment. The AOYC focuses on four priority populations: Parenting youth, Current or former foster youth,
Court-involved youth, and Young men of color.

They came to me with a logo that they’d been using since the beginning. It was very sentimental to them, as it was designed by one of the youth in the early days of the program. Unfortunately, it only existed as a low res jpeg, and wasn’t as versatile as their current needs required. The task I was given was to create a logo that adhered to the spirit of that original, but that was more versatile. Their new logo captures the same qualities but is presented in a few different lockups so they have more freedom in how they use it.

I am very proud to be associated this amazing organization.

Logo Redesign for AYOC by Five and Four

Read More

COMMENTS


Poster Design | 10.15.2015 King Lear, Without the Tragedy

Click on the photo to enlarge or see more images

CLIENT: The Hidden Room Theatre
MEDIUM: Poster Print Design
PROJECT DESCRIPTION: Show poster for the latest production from the globally acclaimed theatre company.

“Transportive,” “Sumptuous,” and “Impeccable.”  Those are some of the words critics used to describe The Hidden Room’s staging of the Ludham Tate-revised working of the tragedy, which has a much happier ending than Shakespeare’s version.  The show was one of the most celebrated productions of the the Austin Theatre 2015 season, and I was told that Motorblade Postering Service had chosen the poster I made for it as their favorite of the year.   I guess they should know, as they pretty much put up every poster you see anywhere in town.   Check out the website we created for The Hidden Room, to see what they have up next, or check out some of the branding I made for their past productions.

Read More

COMMENTS


New Work | 10.07.2015 Work Muse Branding

Click on the photo to enlarge or see more images

CLIENT: Work Muse
MEDIUM: Branding
PROJECT DESCRIPTION: Logomark and Logotype; Additional design elements

Work Muse is a “flexible work consulting firm specializing in driving adoption of job sharing in business while helping individuals find work-life balance.”  I’d never heard of job sharing before but quickly saw its value.  Typically two people share one job, each working three days a week, one overlapping with their partner.  They share and divide work based on their strengths, brainstorm for solution-driven results and become basically, a super worker.  Studies show that they actually do the work of three people, a win-win for employers and for workers that appreciate the extra time for family or other priorities.   The logo needed to communicate that balance.  The W and M here mimic workers that literally have each others back.  The honeycomb shape hearkens to what the power of teamwork can build.  The sunny yellow and looped logomark references ideas and brilliance, like the filaments in a light bulb.  The pattern created can be used on job sharing teaching materials in the workshops led by brilliant Ladyboss Work Muse founder, Melissa Nicholson.

Work Muse Branding by FIve and Four

Read More

COMMENTS


The Larger World | 06.26.2015 A More Perfect Union

Click on the photo to enlarge or see more images

CLIENT: JMJ, feelin' it
MEDIUM: Digital, hand type
PROJECT DESCRIPTION: I took a few minutes to create this little piece while reflecting on this incredible moment, long overdue.

Not much to say here that hasn’t already been said elsewhere, but this is a truly beautiful day.  I had a meeting this morning with a new client, and didn’t hear the good news until hours later.  As I scrolled through my various news and social media feeds, I couldn’t help feel overcome by all the joy being expressed.  I cried.  I cried at Taco Deli.

Love

Always

Wins

Read More

COMMENTS


«SEE NEWER POSTS SEE OLDER POSTS»

All photos and work are attributed to Five and Four unless otherwise noted. Please give credit if used elsewhere.