Category Archives: New Work

CLIENT: Graham Reynolds
MENIUM: Responsive Website Redesign; WordPress back-end; hand-drawn logo

PROJECT DESCRIPTION: Is there an artist more important to Austin than Graham Reynolds?  Only Richard Linklater ranks up there in my book.  The way I measure their importance is not just the impact their work has on the city, but also the others they lift up with them.  As one of my heroes, Ava DuVernay, says "If your dream only includes you, it's too small."   Graham is generous with his talents, and his talents are generous. He is a composer, a band-leader, and plays a multitude of instruments.  He likes destroying them.  Designing his website was an honor. Graham had very specific…

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CLIENT: Austin Film Society (a collaboration with Arts + Labor)
MENIUM: Print, interactive, motion graphics

PROJECT DESCRIPTION: For the second year in a row, I have had the honor of working with Arts + Labor and Austin Film Society to art-direct the Texas Film Awards.  This is the biggest night of the year for Austin film.  The gala raises funds that are used for Austin Film Society's filmmaking grants, programming, and educational efforts for the next year.  The ceremony also inducts industry icons into the Texas Film Hall of Fame. On a personal level, this is my favorite job of the year.  I feel very grateful that sometimes my work in film and design overlaps.  This is…

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CLIENT: self-promotion
MENIUM: print

PROJECT DESCRIPTION:   I don't usually enter design contests.  I actually can't remember ever entering one, other than the Arkansas state fair art contests I used to enter my paintings in as a child.  Mostly they were paintings of ducks.  I was weird. So it took a little encouraging from Jessica, my enthusiastic rep at Clampitt Paper, to convince me to enter their wine label design contest.   "C'mon, you could win a trip for two to Sonoma, California!  Your label would be printed on 600 bottles of wine!"  I think before the second sentence I had started day-dreaming about it.   So, I…

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CLIENT: Lauren Reynolds Photography
MENIUM: Print / Web graphics

PROJECT DESCRIPTION: When hiring a photographer for a wedding or special event, potential clients are going to primarily look at their work to make their decision. Ladyboss Lauren Reynold's  photos speak for themselves in that regard. In redoing the Lauren Reynolds Photography brand, I wanted to emphasize her personality and style. Before we were friends, I was her client.  Hiring her was one of the best decisions I made in planning my wedding.  But more to the point,  I knew that her potential clients are evaluating, like I had, even if not consciously: Do I like this person? Do I think this…

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CLIENT: Alkemy Brewlab
MENIUM: Branding and Label Design, all photos courtesy of Alkemy BrewLab

PROJECT DESCRIPTION: In Greenpoint Brooklyn, a mom and pop coffee shop, Crema BK, is quietly perfecting chai. The husband and wife team approached their recipe scientifically, experimenting with measurements, ingredients, and brewing techniques until finally arriving at something that finally met their very high standards.   They then figured out how to prepare a concentrated version, so that their customers could buy a bottle to take with them and prepare at home.  It was a hit.  The obvious next step was to figure out how to do it on a larger scale.  Thus, Alkemy Brewlab was born.  The name is a nod to…

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CLIENT: Saving Face
MENIUM: Identity, Print, & Website

PROJECT DESCRIPTION: In a historic carriage house near downtown Austin, Ladyboss Brooke Nichol has been quietly dominating the botox game in Austin. Her philosophy is you that if you look good, you'll feel good, and you'll do good in the world. She is warm and beautiful, with a Mississippi drawl and manner makes you feel like you've known her for years. In our first meeting, we laughed as I told her the logo she'd been using since she opened reminded me of Truvy's hair salon in Steel Magnolias and while it did reflect her southern roots, it didn't covey the modern feel…

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CLIENT: Austin Opportunity Youth Collaborative
MENIUM: Logo designed for multiple formats and backgrounds, both print and web

PROJECT DESCRIPTION: The AOYC focuses on community solutions that give disadvantaged young people a path to a better life. They help them connect to resources that will give them a shot to finish or expand their education, or find meaningful employment. These are kids that have not had an easy way in life thus far. Opportunity Youth means "young people ages 16-24 that are not connected to high school, higher education, or meaningful employment. The AOYC focuses on four priority populations: Parenting youth, Current or former foster youth, Court-involved youth, and Young men of color. They came to me with a logo…

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All photos and work are attributed to Five and Four unless otherwise noted. Please give credit if used elsewhere.

Purpose

This is the online showcase of the work and interests of Jennymarie Jemison, the owner and creative director of Five and Four. The work herein was created by Five and Four, which is Jennymarie and select collaborators. Favorite topics include work, life in Austin, film, and freelance success.