New Work | 06.01.2016 Wine Label Design Contest Best in Show 2016, Austin & San Antonio
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PROJECT DESCRIPTION: Wine Label design for Clampitt Paper Company
I don’t usually enter design contests. I actually can’t remember ever entering one, other than the Arkansas state fair art contests I used to enter my paintings in as a child. Mostly they were paintings of ducks. I was weird.
So it took a little encouraging from Jessica, my enthusiastic rep at Clampitt Paper, to convince me to enter their wine label design contest. “C’mon, you could win a trip for two to Sonoma, California! Your label would be printed on 600 bottles of wine!” I think before the second sentence I had started day-dreaming about it. So, I spent a little time re-purposing a design that had only been used on a wedding invitation suite which I was always very sad had the misfortune to be coupled with royal purple. I called it “Kiss Register Red,” which is an inside joke about color printing, describing when areas of color that touch without any overlap on the edges. Assumes perfect registration. – a kiss. But it also sounds romantic. RIGHT? I WAS GONNA WIN THIS THING!
The harder job was trying to find a way to print it on black paper. That actually turned out to be the big prize in all this effort, because, spoiler alert, I didn’t win the trip to Sonoma. The label did get Best in Show in the Austin and San Antonio contest, but lost ultimately in Dallas last weekend at a lovely event on White Rock Lake.
But back to the printing! Thanks again to Jessica, I discovered the HP Indigo 5500 press at Capital Printing, which can print white ink, and had the greatest experience with the folks there. The company president, Brad, gave me a tour, and took a personal interest in my little project. Zack, in production, explained they could print a few passes of white ink under my design which would allow me to print the gold and silver on top. This may not seem like a big deal, but believe me, it IS. So many cost-reducing, production possibilities for my clients! Plus, Brad basically gave me faith in humans again. They even donated their work, as they are very supportive of Austin artists. So, I just want to thank them here, for all they did for me. Even though ultimately, I should have maybe stuck to ducks. I did always win at the state fair.
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This is the online showcase of the work and interests of Jennymarie Jemison, the owner and creative director of Five and Four. The work herein was created by Five and Four, which is Jennymarie and select collaborators. Favorite topics include work, life in Austin, film, and freelance success.