Poster Design | 03.19.2015 Sir Doug and the Genuine Texas Cosmic Groove

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CLIENT: Arts+Labor
MEDIUM: Poster Design
PROJECT DESCRIPTION: Art direction for the documentary, as well as the design of the official SxSW premiere poster

Doug Sahm is a Texas legend.  As influential, if not as famous, as Willie Nelson, Doug remains beloved by those who knew him and knew his music.  I was not really one of those people initially.  I knew of the Texas Tornados, but didn’t know how important he was to the history of not just Texas music, but music in general, until I was asked to art direct this excellent documentary about his life and legend by Arts+Labor.

I also got to create the poster for our premiere at SxSW.  Doug passed away in the late ’90s, but I wanted it to feel as though his psychedelic spirit was still with us.  A honkytonk angel, a Texas Tornado, his groove entwined in the Texas sunset.

I didn’t take enough behind the scenes photos working on the doc, but here’s one of an early iteration of the type treatment on the poster and a blurry pic of hard-working producer Jason Wehling doing some coloring.

Behind the scenes photo of Sir Doug

All photos and work are attributed to Five and Four unless otherwise noted. Please give credit if used elsewhere.