QRG Website: Strategy, Copywriting, Branding
Quality Resource Group is the ninth largest printer in the Midwest. They also are in the top 50 companies in the country that produces promotional or branded items. We worked with them on a strategy that could take them into the next decade, pivoting them to present themselves more as an agency, as the marketing partner that can execute the strategy you need to deliver. We re-branded them QRG, created a new logomark and identity system, and finally a new website with original copy- the works you could say. This design is a showcase of what you can do even without a budget for photography or illustration. We used bold typography, color, and movement to create a flow and to contain areas with a lot of content to make it more accessible to users, and to convey the friendly, no-nonsense way they tackle the marketing details so you can focus on the big picture.